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Owning a Dating Site

Owning a Dating Site


 On average I get two or three emails daily from members of my sites asking me, "is managing an Asian dating site hard to do and lucrative?" The short answers are no and yes. I run a number of Asian dating sites with 100% free membership with Adsense to generate revenue. My tactic for starting a dating site was that it was an investment in my retirement years. In other words, during my golden years I would have an added source of income when I retired from my primary job. However, that extra source of earnings started to help our family before I reached my retirement years.

The startup price to own a dating site is minimum. You get a host for about $100 a year, install a dating script (dating scripts can fluctuate from free to $100) and you pretty much have what you require to create a dating site. Within the first month of owning a dating site, I recovered my startup costs. I would suggest making the small investment in a commercial dating script v.s. using a free script.

The costs and what is required to start a dating site, typically is not the question a new entrepreneur has to be concerned about. What generally separates success from non-success is marketing. There are tons of ways to market your site with no out of pocket costs. The main investment a new webmaster has to make in getting their site noticed is time and effort to market their site. For example, it cost nothing to submit your site to free directories but you have to spend the time to submit them, optimizing your site for search engines cost nothing aside from your time to do so, networking your site with other online dating communities is free but you need to make time to get involved, etc. In many ways, marketing your site is akin to marketing yourself when you are searching for a date or that special love. You go places associated to dating to get noticed, you seek out other people with the same interests who is looking for love, you connect with dating sites to network your profile throughout the internet, etc. In other words, you are on the continual look out for the chance to let the opposite sex know you are free and if interested, they can check you out. When marketing your dating site, essentially you do the same thing. You go places that talk or discuss online dating, you become a member of forums and groups with the same interests, you use words on your site that attracts search engines when someone is looking for love, etc. If you understand how to market yourself when searching for love, you already have a central understanding of how to market a new dating site.

If I had to give a simple outline or checklist to get started it would be:

1. Check out the different dating scripts. Hotscripts.com is a excellent place to do some research.

2. After you identify what dating script you are going to utilize, find a host that meets the requirements of the script.

3. Once you are up and running, delve into all avenues linked to online dating. Google is your ally when it comes time to do market research for your new site. Sitepoint.com provides a wealth of information on marketing.

4. Don't be afraid to ask other established online dating sites for assistance . They can say no, but you will be surprised how many online dating webmasters are eager to help out if they can.

A time line for success or partial success would be tougher to assess. It primarily depends on your efforts and how quickly you understand the nitty-gritty of search engine marketing. There are tons of sites that provide help so there is no concern for finding the data to help you learn, but it does require you to take action. Getting a host, installing a dating script and afterwards hoping it flourishes without taking action is equivalent to someone hoping that love comes knocking on their door.

If you are a member of one of my sites and have thought of running your personal dating site, send me an email and I will do my best to point you in the appropriate direction. I tell members on my dating sites who is searching for love there is no guarantees but you boost your likelihood of finding love if you are unshakable and take action. Basically, the same thinking applies to somebody who wants to become an owner or webmaster of an online dating site.

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dan

  • Posted on 07/16/2009 10:47 am
I consider this site to be a success. If you are looking to start your own dating site, the risk is minimum.